礼盒白酒直销价格

What is Direct Sales Price for Gift Boxed Baijiu?

Many people love to indulge in a glass of baijiu, China’s popular liquor, during their special moments with their loved ones. As such, wines and spirits companies come up with gift boxed baijiu, perfect for special occasions or as exquisite gifts. However, gift boxed baijiu is relatively more expensive than other varieties, with prices varying depending on the brand, type of baijiu, and the packaging. In this article, we’ll explore the direct sales price for gift boxed baijiu in China and some of the factors that affect its pricing.

What is Direct Sales?

Direct sales are when an enterprise sells products directly to consumers, bypassing intermediaries such as wholesalers and retailers. Baijiu makers can do this within their own organization, via an e-commerce platform or a brick-and-mortar store. One advantage of direct selling is that the producers control the price and the entire sale experience. Baijiu makers can use direct sales to differentiate themselves from their competitors.

Factors that Affect Gift Boxed Baijiu Price

The direct sales price of gift boxed baijiu is influenced by several factors such as:

The Brand

Just like any other product, the brand influences the price of gift boxed baijiu. Popular brands with a high reputation in the market, like Moutai or Wuliangye, are generally more expensive than lesser-known brands. This is because these brands have established a high level of trust and quality, values that customers are willing to pay extra for.

The Packaging

Gift boxed baijiu is often sold in beautifully crafted boxes, which can add to the customer's buying experience. The high-quality packaging materials and designs come at an extra cost and are factored into the price of the gift boxed baijiu. A more elaborate and expensive box significantly raises the price.

The Alcohol Content and Aging Process

Gao liang jiu, a type of baijiu that has undergone a longer aging process and has a higher alcohol content, is often more expensive as compared to other types of baijiu. The longer the aging process, usually two, five, or twenty years, the smoother, richer and more expensive the baijiu becomes.

The Direct Sales Price for Gift Boxed Baijiu in China

While prices of gift boxed baijiu vary by brand and packaging, direct sales prices provide a lower cost compared to buying in retail shops. A 500ml bottle of popular baijiu brands can cost upwards of 500 RMB (70 USD) in retail shops in China, while the direct sales price reduces the costs by 30% to 50%, so 225 RMB to 350 RMB (30 to 45 USD), allowing for a more competitive market price for the end consumers.

Conclusion

The direct sales price for gift boxed baijiu in China is a competitive way to change the market prices and help wine and spirits lovers enjoy high-quality baijiu at an affordable price. Baijiu brands can differentiate themselves from their competitors using direct sales by ensuring their customers enjoy high-quality products and get the most from their drinking experience. Overall, baijiu is well worth the investment, with many varieties to choose from, so treat yourself to a glass of great baijiu today!